pure people. pure products. pure choices.
That's our motto, but it's just the beginning. Pure Alternatives' mission is to assist people in obtaining an authentic and natural lifestyle free from toxins, environmental pollutants, skin and respiratory problems, allergies, synthetic chemicals and disease.
Pure Alternatives grew after listening and learning from people like you who told me, they want safer and healthier personal care and home cleaning products. But, it's about so much more than providing great products. It's about the people. People like you and me -- so called ECO'PURE'NEURS - a unique niche of individuals who use their business to create change and make the world a better place and whose goals are aligned with providing a healthy life and ethical, sustainable income. If you're ready to make a change in your life, contact me about joining the Pure Alternatives team. Learn more about Heather's Story and journey into organics. Be sure to visit the Pure Alternatives blog, Pure Soapbox. Heather Carmona, Founder
Who is Pure Alternatives?
I have a passion for Organic living. My knowledge has evolved from extensive research and my own personal experience with allergies and sensitivity to personal care and home cleaning products. I am passionate about educating and helping people understand that genuine healthy living results from environmental and social consciousness and consumer choices.
Pure Alternatives' philosophy is based on LOHAS (Lifestyles of Health and Sustainability), a consumer lifestyle segment focused on the connection among health and fitness trends, the environment, personal development, sustainable living, and social awareness towards living a balanced and healthy life.
Heather’s Story
Like many of you, I’ve spent thousands of dollars on health and beauty care products thinking I was buying the best until I learned otherwise. It all began when a friend of mine encouraged me to try products from a direct mail “natural” product company. She was inspired by her desire to free her son of symptoms associated with autism. Interested, I bought some products and noticed the ingredient’s were unrecognizable. 'What are all these chemicals,' I thought? So my journey began.
I began attending health expos and seminars and questioned representatives from well known "natural" product lines. I was intrigued they didn’t have answers to my questions about ingredients -- or even worse -- they had no idea what was really in their products. Frightening. The more research I did, the more I realized that these products weren’t what they claimed to be – just expensive and marketed well.
Curious, I began “detoxing” friend's and family’s cabinets removing dozens of products. Today, friends and clients laugh that I can’t walk into someone’s home without picking up a product and reading the label! My friends began calling and reading me the contents of their favorite shampoo or body lotion. I even had one friend who after learning her son’s “hypoallergenic” skin cream had two of the “Forbidden Five” ingredients, dumped dozens of well-known brand hand soaps and lotions into a grocery bag. Before surrendering the product to me, she asked “but what are my alternatives?” This is where Pure Alternatives can help.
*The recommendations and content of this website are strictly the opinion of Heather Carmona and Pure Alternatives.
