Who is Pure Alternatives?
Heather Carmona is an Organic Wellness Consultant. Her ‘evolution to organics’ stems from her own extensive research and experiences with allergies and sensitivity to food preservatives, personal care and home cleaning products. This knowledge evolved into a passion for education and helping people understand that pure health results from environmental consciousness and consumer choices. She is a published writer and sought-after public speaker and conducts classes and workshops regarding organic and natural living. Her website, www.PureAlternatives.net is a respected resource for health education, organic products and consumer information. Pure Alternatives has been featured in Natural Awakenings, Strut Magazine, Crain’s Detroit Business and The Detroit Free Press. She is a member of the Organic Consumers Association and is involved in various organic advocacy efforts. She has a B.A. from Wayne State University and received a Natural Health & Healing certification from Schoolcraft College in 2007. Carmona was recently recognized as of Crain’s Detroit Business’ 40 Under 40 in 2008.
Learn more about Heather's Story and journey into organics and visit my blog, Pure Soapbox.
Frequently Asked Questions
Heather’s Story
Like many of you, I’ve spent thousands of dollars on health and beauty care products thinking I was buying the best until I learned otherwise. It all began when a friend of mine encouraged me
to try products from a “natural” product company. She was inspired by her desire to free her son of symptoms associated with autism. Interested, I bought some products and noticed the ingredient’s were unrecognizable. 'What are all these chemicals,' I thought? So my journey began and Pure Alternatives grew after listening and learning from people like you who told me, they want safer and healthier personal care and home cleaning products. I began attending health expos and seminars and questioned representatives from well known "natural" product lines. I was intrigued they didn’t have answers to my questions about ingredients -- or even worse -- they had no idea what was really in their products. Frightening. The more research I did, the more I realized that these products weren’t what they claimed to be – just expensive and marketed well.
Curious, I began “detoxing” friend's and family’s cabinets removing dozens of products. Today, friends and clients laugh that I can’t walk into someone’s home without picking up a product and reading the label! My friends began calling and reading me the contents of their favorite shampoo or body lotion. I even had one friend who after learning her son’s “hypoallergenic” skin cream had two of the “Forbidden Five” ingredients, dumped dozens of well-known brand hand soaps and lotions into a grocery bag. Before surrendering the product to me, she asked “but what are my alternatives?” This is where Pure Alternatives can help.
But, it's about so much more than providing great products. It's about the people. People like you and me - a unique niche of individuals who use their business to create change and make the world a better place and whose goals are aligned with providing a healthy life and ethical, sustainable income. If you're ready to make a change in your life, contact me about how we might work together.
*The recommendations and content of this website are strictly the opinion of Heather Carmona and Pure Alternatives.
